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商品編號： 9-817-002 出版日期： 2017/01/10 作者姓名： Bussgang, Jeffrey J.;Hull, Olivia 商品類別： Entrepreneurship 商品規格： 26p 再版日期： 2022/09/13 地域： New York 產業： Recreation and fitness industry 個案年度： 2013 -
商品敘述：
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under their belt, Classtivity is finally generating revenue and enthusiasm among customers. But cofounder and CEO Payal Kadakia has some doubts. There are signs that customers love the offering, but studios are less enthusiastic. Efforts to get customers to return to the studios after their monthly packs expire have largely failed. Kadakia must decide, preserve the product or pivot to a new business model?
涵蓋領域：
Business failures;Career changes;Customer relationship management;Entrepreneurship;Customer-centricity;Health and behavioral science;Innovation;Marketing strategy;Organizational change;Product management;Start-ups;Process analysis;Technology and analytics;Profitability;Going public
相關資料：
Case Teaching Plan, (9-817-105), 11p, by Jeffrey J. Bussgang, Olivia Hull
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